FOUNDER BACKGROUND
My names Riley Lee, i'm 23 years old and am the sole founder of FROTH LAB.
Straight after finishing schooling, i knew i wanted to bring my own brand into the world. Exactly how was the question.
Then unfortunately around the age of 19 i hit a very rough patch in life. The consistent lifestyle of over drinking, partying, and drug use caught up to me and lead to me dealing with some serious on going mental health issues. This took a couple very tough years to overcome.
What got me through ? A serious change in lifestyle. I moved from brissy down to Byron Bay, and focused on my health. Prioritizing doing the things i've always loved. Fishing, surfing, camping, building, training hard, playing footy again, eating healthy. This got me frothing on life again and gave my brain what it physically and mentally needed to excel.
HOW FROTH LAB WAS BORN
Being a carpenter apprentice straight out of school, and now a qualified carpenter, along with the gym sessions, footy training and all the outdoor hobbies i could make time for, required a lot of energy. This lead to a large consumption of energy drinks.
The issue was i knew these weren't productive for my health. I aslo knew thousands of other people were in the same vote as me. That's how Froth Lab began.
After loads of thinking, testing and refining. Froth Lab green energy juice came to fruition. The first energy drink of its kind. A all natural energy drink that is strong, lasts longer, has much less of a crash, tastes great and doesn't put rubbish into your body.
Then it became how will i brand this. Well the answer was easy. To encourage the exact lifestyle that i love and turned my life around. To pursue purpose, challenges and a healthy body and mind. All while doing a bucket load of fun shit with your mates along the way.
The goal = get people feeling 100 percent and FROTHIN for the day ahead.
HELP A GOOD CAUSE
After experiencing how real and distressing mental health can be for my self, 5% of profits annually will go to various mental health support institutions.
Froth lab it's self aims to play a large role in helping people in a rough patch, encouraging healthier daily choices and spending more time with mates, in the outdoors, playing sports or just generally checking in.
A separate 5% of annual profits will go to cancer research and support foundations. Currently witnessing one of my life long best mates Sammy Clifford, go through recovery from stage 4 Hodgkins Lymphoma, i have seen the struggle first hand of what so many Australian's go through with cancer. Froth Lab wants to do what it can to help out.
OUR LOGO
The symbol sits at the core of the identity. The mounted warrior embodies the brand's foundation: power guided by clarity.
The horse represents movement and energy, while the rider stands for mastery and purpose.
